How great companies capture market leadership.Everyone wants to be a market leader. Market leaders enjoy financial success, create wealth, and have recruiting, selling, and market power that is almost always disproportionate to their actual product and solution advantages. In fact, many competing executives have been driven crazy by this, lamenting on how their product was better but the market didn´t seem to care. Launching to Leading explains how and why market leaders succeed in breaking through and leading in today´s crowded markets and reveals how to apply this to your business to take you from launching to leading and beyond. 1. Language: English. Narrator: Ken Rutsky. Audio sample: http://samples.audible.de/bk/acx0/141188/bk_acx0_141188_sample.mp3. Digital audiobook in aax.
Launching to Leading:How B2B Market Leaders Create Flashmobs Marshal Parades and Ignite Movements Ken Rutsky
´´Hosts of all kinds, this is a must-read!´´ --Chris Anderson, owner and curator of TED A bold new approach to how we gather that will transform the ways we spend our time together--at work, at home, in our communities, and beyond. In The Art of Gathering, Priya Parker argues that the gatherings in our lives are lackluster and unproductive--which they don´t have to be. We rely too much on routine and the conventions of gatherings when we should focus on distinctiveness and the people involved. At a time when coming together is more important than ever, Parker sets forth a human-centered approach to gathering that will help everyone create meaningful, memorable experiences, large and small, for work and for play. Drawing on her expertise as a facilitator of high-powered gatherings around the world, Parker takes us inside events of all kinds to show what works, what doesn´t, and why. She investigates a wide array of gatherings--conferences, meetings, a courtroom, a flash-mob party, an Arab-Israeli summer camp--and explains how simple, specific changes can invigorate any group experience. The result is a book that´s both journey and guide, full of exciting ideas with real-world applications. The Art of Gathering will forever alter the way you look at your next meeting, industry conference, dinner party, and backyard barbecue--and how you host and attend them.